F SaaS
As an SEO agency, Figrative Digital understands the importance of search engines as a media channel in driving high-quality website traffic and reducing the overall CAC to sustain in a competitive SaaS industry. As a part of our engagement with our SaaS clients, we start with first understanding the user personas, the “Hero” used case, how it empowers the users, and the price point at which they operate. In this way, we can work synergistically with the client’s marketing team to determine and implement the right SEO strategy to attract the right audience by building a reach at every decision-making stage where search engines play a pivotal role. Our SEO strategy also focuses on finding the niches and supporting clients in creating a competitive advantage in their overall marketing playbook.
Our Approach
Over the years, we have developed a proprietary approach to framing an optimum SEO strategy for SaaS businesses. Our experience has taught us how to prioritize the SEO campaign at different stages of the consumer buying process for SaaS businesses to drive high-quality, fast-converting traffic to the website. We use the right mix of technical tactics, content playbooks, keyword buckets, and off-page SEO activities.
Query Multiverse
The first question we try to answer is how SaaS users discover solutions using search engines. A pivotal pillar of our approach is finding the right mix of keywords in different buckets that satisfy the various intents of software users, from educating them to finding the solution that matches their requirements and comparing the total cost of ownership.
Content kaleidoscope
Building content for your business and SEO are no different. We don’t discuss simple landing pages and deploying as many as possible. Our approach revolves around identifying the right user-intent landing pages based on the identified query multiverse and identifying an optimized content structure for the page to gain a competitive advantage on Google and engage and convert users.
Algo efficiency
The primary focus is making the website efficient by delivering the right user experience across browsers, helping search engine crawlers understand any SaaS Website from the content perspective, and allowing it to match the different landing pages against the right user searches to have better positions on SERPs
Tactics toolbox
Off-page tactics are the backbone of any modern SEO approach for a SaaS website. It is not just about building links but also about finding the right third-party platforms and the correct content formats to capitalize them to give the right signals to search engine crawlers and drive referral traffic.
SaaS SEO Playbook
Drive relevant Website traffic, reduce CAC and deliver tangible Marketing ROI
Search engines are the most prominent channels B2B decision makers use to discover solutions for their business, so be present at every level of the journey.
Have the right user intent pages or landing pages to gain a competitive advantage and engage the users.
Keep updating your keyword strategy to stay relevant to changing trends around consumer behavior.
Constantly monitor your competitors, build a stream of regular visitors, and consistently grow your unique visitor base.
