Specialist SEO for legal practices
SEO for Lawyers: Get More Clients from Search
Figrative Digital helps attorneys and law firms outrank competitors and convert high-intent searchers into clients. Data-driven SEO, legal industry expertise, and measurable growth.
✔︎ Targeted keywords for attorneys
✔︎ Local & multi-location SEO
✔︎ Technical & content optimisation
✔︎ Link authority & reputation
Why SEO for Law Firms Matters
In today’s digital-first landscape, potential clients start their search for legal services online — typing in phrases like “lawyer near me”, “attorney for [practice area]” or “law firm [city]”. A strong presence in search results is no longer optional; it’s essential. Many law firms rely on traditional advertising (billboards, TV, radio) but those channels don’t capture clients at the exact moment they search. SEO for law firms reaches clients precisely when they need legal help and are ready to act.
Because the legal market is highly competitive, particularly in major cities, your firm must dominate the relevant search terms — “seo for attorneys”, “seo marketing for lawyers”, “seo for law firms” — to stay ahead of the competition.
By partnering with Figrative Digital, you’ll benefit from:
- A strategy that is built exclusively for legal services
- Proven methods that drive qualified leads
- Transparency, compliance and long-term growth
Our Approach: Expert + Ethical + Effective
At Figrative Digital, we operate with full adherence to EEAT principles: our team has decades of experience, legal-industry expertise, and a track record of authoritative results. Here’s how we approach SEO for lawyers:
1. Strategic Discovery & Audit
We begin with a comprehensive audit of your current online presence: website architecture, content quality, backlink profile, technical health (site speed, mobile usability, schema markup) and competitive benchmark. From that, we map key practice areas (e.g., personal injury, family law, corporate litigation) to relevant high-intent keywords: seo for attorneys, seo marketing for lawyers, seo for law firms [city]. We identify gaps and opportunities.
2. Website Optimisation & Technical SEO
We ensure your website is built for search engines and clients alike:
- Optimised site structure and clear navigation
- Fast loading, mobile-first design
- Secure (HTTPS) and structured data (e.g., LegalService schema)
- On-page elements: title tags, meta descriptions, headings, internal links, alt text
These technical foundations help search engines crawl and index your site properly — and keep your user experience seamless.
3. Content Strategy & Authority Building
Strong content is at the heart of lawyer SEO. We help you create and publish content that:
- Speaks to your target clients’ intent (e.g., “how to choose a lawyer”, “what to expect in a family law case”)
- Uses relevant keywords: seo for lawyers, seo marketing for lawyers, seo for law firms, lawyer marketing agency
- Demonstrates expertise: attorney bios, case studies, FAQs, guides
- Builds authoritativeness: by linking to legal resources, referencing laws/regulations, and providing actionable advice
We help you maintain ongoing content that builds trust and reinforces your experience and authority.
4. Local SEO & Practice-Area Targeting
For most law firms, local visibility is critical. We optimise your presence for geo-targeted searches (e.g., “law firm London”, “attorney Manchester”), covering:
- Localised keyword mapping
- Google Business Profile and local citations
- Reviews and reputation management
- Service-area pages optimized for each practice region
By ranking well locally, you ensure that clients in your region find you first.
5. Off-Page SEO & Link Authority
Increasing your site’s authority and relevance requires quality links and external signals. We build a safe, effective off-page strategy:
- Acquiring links from reputable legal directories, news outlets, professional associations
- Ensuring consistent NAP (name/address/phone) citations across the web
- Encouraging client reviews and testimonials
- Avoiding low-quality link networks or black-hat tactics (which could harm your ranking)
These signals boost your prominence and help search engines trust your firm.
6. Ongoing Monitoring, Analytics & Reporting
SEO is a long-term investment, not a one-time fix. We provide:
- Monthly performance reports: keyword rankings, traffic, conversions
- Analytics monitoring: user behaviour, bounce rates, lead forms
- Quarterly strategy reviews: adapting to changes in algorithm, market, competition
With Figrative Digital as your partner, you get clarity on ROI and continuous optimisation.
Why Choose Figrative Digital as Your Lawyer Marketing Agency
- Specialisation in legal SEO: We focus exclusively on law firms and attorneys, so we understand the nuances of this field.
- Experience and trust: Our team includes SEO specialists, legal marketers and content strategists with real-world track records.
- Transparency & compliance: We adhere to legal advertising regulations, bar rules and ethical standards in all our work.
- Customised service: No one-size fits all. We create tailored strategies for each firm based on practice area, geography and goals.
- Results-driven: We are committed to delivering measurable outcomes — more qualified leads, more cases, more growth.
What Our Services Include
Here’s a breakdown of our core services for law firms seeking SEO marketing support:
Who We Serve
Our clients span a broad range of law firms and attorneys including:
- Solo practitioners and boutique firms
- Mid-sized regional law practices
- National firms with multiple offices
- Practice areas such as personal injury, family law, corporate litigation, immigration, employment law
No matter your size or niche, we adapt our strategy to your goals.
The Process: How We Work with Your Firm
- Initial consultation – we review your goals, current status, practice areas, target market.
- Discovery & audit – we perform a full site audit, keyword research, and competitive benchmark.
- Strategy presentation – we outline the recommended approach, timeline, and deliverables.
- Implementation – we optimise your site technically, publish content, build authority off-site.
- Tracking & optimisation – we monitor key metrics and refine strategy over time.
- Growth phase – as rankings and authority mature, we expand into new practice areas, new geographies, and ramp up conversions.
Frequently Asked Questions (FAQ)
How long does it take to see results from SEO for law firms?
SEO is a long-term investment. Many firms begin to see ranking improvements within 3-6 months, but meaningful lead generation and case growth often take 6-12 months depending on competition, practice area and geography.
Can you guarantee top rankings for keywords like “seo for lawyers”?
No credible agency can guarantee specific ranking positions due to the dynamic nature of search algorithms and competition. What we guarantee is a strategic approach, transparent communication, and a focus on measurable growth in leads and visibility.
Is SEO for attorneys different than for other industries?
Yes. Legal marketing involves unique compliance considerations, highly competitive keywords, and an emphasised need for trust and authority (EEAT). Therefore, working with a specialist lawyer marketing agency like Figrative Digital gives you an advantage.
Will you optimise my firm for multiple locations or practice areas?
Absolutely. Whether your firm serves one city or multiple regions and practice areas, we build landing pages and SEO strategy accordingly to maximise reach and relevance.
What is the cost of SEO for law firms?
Costs vary based on practice area, competition and geographic scope. High-competition markets (e.g., major UK/US cities) typically require larger monthly investments. We provide tailored proposals after audit to ensure the best fit for your firm.