F B2B
Whether you are a Software service provider, trader, manufacturer of Heavy engineering machines, a fashion house, or even an export agent, we, as an SEO agency, bring a wealth of experience and understanding of the importance of organic marking efforts to maintain a flow of low-cost leads for your business where the sales cycle is longer. Figrative Digital, with its unparalleled expertise in understanding business customers and their decision-making process, is uniquely positioned to help you implement an SEO strategy that reaches future customers and influences their decision marketing with a robust presence on SERPs.
Our Approach
We understand that B2B leads are high-value business opportunities for your business, and your customers make their decisions after exhaustive research before they select a vendor. Figrative Digital’s SEO approach is also built on the same premise. Our engagement with any B2B client starts with a comprehensive understanding of the technical nuances of their product or services. This in-depth understanding allows us to propose a multi-language and multi-geography strategy, if required, to ensure your business targets the right audience.
Query Multiverse
Keywords or key phrases are the foundation of any B2B SEO strategy, and the Figrative team has built its proprietary framework around them. As one of the vital pillars of the SEO plan, Figrative’s approach is based on identifying the initial mix of transactional keywords (e.g., ‘buy software services’) and informational keywords (e.g., ‘how to choose a software service provider’). We further bifurcate them based on different languages if the client is looking to target larger geographies other than their home location. We do it to broaden your reach, not just to focus on your customer’s decision-making cycle but also to improve conversion rates in the early stages.
Content kaleidoscope
A robust content framework is not just important, but essential for successfully generating leads for any B2B business using SEO. This is a vital pillar behind Figrative’s SEO strategy for B2B businesses. Content with the right landing pages focuses directly on the product or service in focus, using a pyramid construct to empower your customers at various stages of their decision-making. The right content mix, as part of this framework, helps the business generate a constant flow of leads over time.
Algo efficiency
To drive relevant traffic to the website through better ranking on SERPs, the website must stay compliant with changes in the search engine’s algorithm. Our proprietary approach generally starts with an initial audit of the website’s algorithm efficiency, followed by periodic check-ups to keep up with updates. If you want to target multi-geography, we first evaluate whether you need to implement steps and the alpha they generate and then implement them if required.
Tactics toolbox
The fourth most important pillar of our propriety SEO approach is to identify the right mix of on-page activities so that the website’s crawlability and indexibility keep improving on a month-on-month basis so we can stabilize and keep improving the website’s ranking on SERPs.
SaaS SEO Playbook
Drive relevant website traffic, generate high qualify leads and improve marketing ROI
Build robust content to empower your business customers at different stages of their decision-making process to broaden your brand’s reach.
Always take about your USP or what differentiate you from others to improve conversions, otherwise the you will be not able to monetize the website traffic.
Stay compliant with changing dynamics of Search engine algorithms to have the unique edge on SERP rankings.
Constantly monitor your competitors, build a stream of regular visitors, and consistently grow your unique visitor base.
