F Media
Whether you are in the news or non-news content media business with ads as the primary revenue driver, as an SEO agency, we understand how critical Google search and its various other allied platforms are in reducing the CAC ( cost of audience or reader acquisition) and optimizing net profits. Our experience working with some of the biggest media brands helped us build an SEO strategy framework for maximizing content distribution across all search engine channels ( Google Search, Google Discover, and Google News). We are also at the forefront of the industry, ready to guide you as text-based searches evolve into audio searches on various search engines over the years. Our standard approach to start engagement with any media clients begins with understanding the genre you operate, how content forms are defined from the perspective of news and non-news, and what the general shelf life of the same is based on changing internet trends.
Our Approach
A media business always needs a very differentiated approach to SEO compared to others. They require a more dynamic approach to keywords, technology-level optimization, and off-page tactics. Our Media SEO team at Figrative Digital has developed a proprietary approach to improving content distribution across various search engine channels. Our approach delves into the details to drive unique visitor growth on a month-on-month basis so that you can claim higher CPM from advertisers.
Query Multiverse
We approach the query multiverse for our media clients differently, which technically means keyword strategy. We define it quite differently based on the search engine channel ( Google Search, Google News, and Google Discover), which is best suited to maximizing content distribution. The framework we work on is to offer the right mix of fixed news keywords for broader searches, Story keywords with short-term potential but extensive traffic generation capability, and utility keywords for distributing content that answers questions like “How,” Who,” “When, &” What” which has offers steady trends to drive regular monthly traffic to your content website.
Content kaleidoscope
It is not just about working on content and URLs to optimize them for SEO. We work proactively with your editors, journalists, and writers to help them understand the potential of their stories and also help them plan their publishing cycles to improve distribution on various search engine channels. Our approach also entails working with the product team to find the next possible content IP you can build, which can help optimize month-on-month UV growth for your website.
Algo efficiency
An important pillar for our approach to SEO strategy for media companies. It is not just about working with your tech teams to optimize your website experience for users and the regular search algorithms but also for other algorithmic metrics for different search engine channels ( Google News and Google Discover) and staying abreast and compliant.
Tactics toolbox
It is not about implementing the proper and limited set of off-page activities dedicated to improving the crawlability of a few landing pages. We approach it dynamically, and it may change in terms of the number and type of activity done. It keeps changing depending on news cycles, its importance for your readers or audience, and how we can capture the market share of search engine traffic for every specific story you publish.
News – Media SEO Playbook
Improve UV growth, Maximise Content distribution, and Reduce Audience acquisition cost.
Build low-cost content distribution across various Search channels, from Google search News to Discover.
Work on search engine-friendly content publishing strategy to capture the total potential of a News trend.
Have a dynamic keyword strategy with the right mix of keyword buckets to maximize story-specific distribution and capture trends, Category or genre pages, and utility content.
Constantly monitor your competitors, build a stream of regular visitors, and consistently grow your unique visitor base.
