F Prof
When we say SEARCH ENGINES is the right marketing channel for professionals or businesses run by them, we at Figrative Digital mean that. Whether you are a doctor, a financial advisor, a tutor, a lawyer, or even a plumber or an electrician, you need to understand how your customers discover your service or your professional competence. As an SEO agency, we know how to focus efforts efficiently on local search and broader search optimization, as one delivers bookings for you and the other delivers brand building.
Our Approach
We understand the localized nature of professional service businesses and have an opportunity to expand in a tiered manner with branches through brand building. Based on the acquired acumen over the years, Figrative’s team has developed a propriety method to optimize organic efforts for a professional service business, which helps them drive relevant low-cost traffic to their website and business listings and reduce the over CAC ( cost of customer acquisition) for their business.
Query Multiverse
The base of our approach lies in defining the right mix of geo-location-specific and information keyword buckets. Our approach while deciding on a mix of keywords for any client lies in targeting their customers at various levels of decision-making. So, at one point, the business improves sales and increases its brand value to drive sustainability.
Content kaleidoscope
Content is not only about building your website’s basic landing pages but also about the content flow of the website based on the query multiverse to the customers of your business at different decision-making stages. It also includes working on a content plan for your Google business listing.
Algo efficiency
An essential pillar of our approach is building long-term and sustainable website visitor growth. Here, we discuss the tech aspect of your website, which is necessary to improve your rankings on SERPs and achieve ranking stability. The underlying thesis is how to stay compliant with existing Google guidelines and prepare for the future.
Tactics toolbox
It is the backbone of our SEO approach for professional service businesses. The right mix of quality off-page activities sends the proper signal to search engine crawlers to build your website’s credibility across multiple third-party platforms, where most professional service businesses thrive.
S-Prof SEO Playbook
Drive relevant Website traffic, reduce Lead Costs, and deliver tangible Marketing ROI
Search engines are the most prominent channels consumers use to discover expert solutions to problems in their local area, so be present at every level of the journey.
When we talk SEO for professional services, it is essential to have a twin-edged focus on improving the website’s ranking and your local listings with Google.
Keep updating your keyword strategy to stay relevant to changing trends around consumer behavior.
Constantly monitor your competitors, build a stream of regular visitors, and consistently grow your unique visitor base.
